Put your brand where it belongs. On your team.
Your uniform is more than something your team wears. It's an opportunity to make your business recognisable, create a consistent professional look and bring your people together.
At The Uniform Lab, we specialise in custom branded uniforms, workwear and apparel for businesses, teams and organisations across Australia. Choose from our extensive range of corporate apparel, hospitality uniforms, healthcare clothing, trade workwear, retail uniforms, teamwear, event apparel and more, then make it your own with professional custom branding.
From a simple embroidered logo on a polo to bold printed designs across tees, hoodies and promotional apparel, we can help you find the right branding method for your garment, design and intended use.
Start your uniform order
Your uniform. Your logo. Your brand.
Why Custom Brand Your Uniforms?
Make every uniform work harder for your brand.
Custom uniforms help create a professional and consistent identity wherever your people are working. Whether they're meeting customers, working on-site, attending an event or simply going about their day, branded apparel puts your business front and centre.
Adding your logo or design to your uniforms can help:
Build brand recognition
Make your business more visible wherever your team goes.
Create a professional image
A consistent, polished look across your workforce.
Make staff easy to identify
Particularly in customer-facing, retail, healthcare, hospitality and event environments.
Bring your team together
Apparel that creates a shared sense of identity.
Extend your brand beyond the workplace
Through tees, hoodies, jackets, caps and other wearable apparel.
Create consistency across roles
While still allowing teams to wear garments suited to the way they work.
From a small business ordering its first branded polos to organisations managing uniforms across multiple teams, The Uniform Lab makes custom uniform branding simple.
Our Custom Branding Options
Different garments. Different designs. The right finish for both.
There's no single branding method that works best for every garment. The right choice depends on your logo, fabric, garment type, quantities and the look you want to achieve. The Uniform Lab offers a range of custom apparel branding and printing options, so you can choose a finish that complements both your uniform and your brand.
Embroidery
A premium finish made to last.
Embroidery creates a polished, professional look by stitching your logo or design directly into the garment. It's durable, tactile and particularly well suited to corporate uniforms, work shirts, polos, jackets, aprons, caps and workwear. It's a great option for businesses looking for a classic branded finish that can stand up to regular wear.
Screen Printing
Make your branding stand out.
Screen printing is ideal for creating bold, highly visible designs and works particularly well when producing larger quantities of branded apparel. It provides strong colour reproduction and a smooth printed finish, making it a popular choice for custom T-shirts, hoodies, event apparel, teamwear and promotional clothing. It can also be a cost-effective solution when the same design is being applied across a larger garment order.
Heat Transfer & DTF Printing
Versatile branding for detailed designs.
Heat transfer and Direct-to-Film (DTF) printing offer flexibility for logos and artwork that require fine detail, multiple colours or more complex designs. The design is professionally transferred onto the garment, allowing for crisp lines, vibrant colours and detailed artwork across a wide variety of apparel. DTF is particularly useful when traditional embroidery or screen printing may not be the best match for the design, garment or order quantity.
Comparing the Three at a Glance
A quick side-by-side across durability, detail, cost and feel.
Durability
Best volume
Colour complexity
Fine detail
Large designs
Polyester and hi-vis
Personalisation
Setup cost
Feel
Branding Placement & Fit Guide
Find the right place for your brand.
Where your logo sits can make just as much difference as how it's applied. The right placement helps your branding look balanced, professional and suited to the garment.
Use this guide as a reference for some of the most common branding placements. Exact positioning and sizing may vary depending on the garment style, seams, pockets, fabric and decoration method.
| Placement | Commonly used for | Typical branding style | |
|---|---|---|---|
| 1 | Left Chest | Polos, shirts, jackets, workwear, scrubs | Company logos and smaller branding |
| 2 | Right Chest | Shirts, polos, jackets, workwear | Names, roles, secondary logos |
| 3 | Sleeve | Polos, tees, shirts, jackets | Secondary logos, sponsors, small branding |
| 4 | Centre Chest | T-shirts, hoodies, sportswear | Logos, graphics and statement branding |
| 5 | Upper Back | Shirts, polos, jackets, workwear | Company names and logos |
| 6 | Full Back | T-shirts, hoodies, hi-vis and workwear | Large logos, graphics and promotional designs |
| 7 | Cap / Headwear | Caps, beanies and selected headwear | Embroidered logos and small designs |
| 8 | Apron | Hospitality and service uniforms | Logos and business names |
| 9 | Leg | Shorts, pants and sportswear | Small logos and team branding |
| 10 | Bags & Accessories | Totes, backpacks and selected accessories | Logos, event and promotional branding |
Getting the size right
Balanced branding looks better. Your logo should be large enough to be clearly recognisable without overwhelming the garment.
A smaller embroidered logo can create a refined, professional finish on a polo or business shirt, while larger print areas are better suited to T-shirts, hoodies, event apparel and promotional garments.
Rather than relying on a one-size-fits-all measurement, we'll consider the garment size and construction, your artwork proportions, placement and decoration method when preparing your branding.
Your proof takes out the guesswork
The logo preview available while shopping is designed to help you visualise your branded garment and is for illustration purposes only.
Before your custom garments go into production, we'll prepare a digital artwork proof showing the final logo size, position and applicable thread or print colours. You'll have the opportunity to review and approve your proof before production begins.
Preview it online. Perfect it at proofing. Then we'll make it happen.
What to Consider When Branding Your Uniforms
Great branding starts with the right combination.
Your logo is only one part of creating a great branded uniform. The garment, fabric, branding method, placement and size all contribute to the finished result. Before placing your order, consider:
Garment and fabric
Different fabrics respond differently to embroidery and printing. A lightweight performance tee, for example, may call for a different approach to a heavy work jacket or structured business shirt.
Logo detail and colours
Fine lettering, gradients and highly detailed artwork can influence which branding method will produce the best result.
Branding placement
Left chest is a popular choice for company logos, but it's far from the only option. Sleeves, backs, pockets, legs and other positions can provide additional opportunities to make your branding stand out.
Logo size
Bigger isn't always better. Your branding should feel balanced with the garment and remain clearly visible without overwhelming the overall uniform.
How the garment will be used
Consider the environment your team works in, how frequently garments will be worn and washed, and whether they need to withstand particularly demanding conditions.
Order quantity
Some branding techniques are better suited to larger production runs, while others provide greater flexibility for smaller quantities or multiple designs.
Not sure which branding option is right?
That's where we can help. The Uniform Lab can help you match your apparel, artwork and branding method to create a finished uniform that looks professional and feels unmistakably yours.
Talk to our team
Choose your apparel. Add your branding. Create your team look.